Sans Normal Lirak 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'MS Reference Sans Serif' and 'Verdana' by Microsoft Corporation, 'Galano Grotesque' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, momentum, approachability, modern branding, display strength, slanted, soft corners, rounded, chunky, compact counters.
This is a heavy, slanted sans with broad proportions and rounded geometry. Strokes are thick and uniform, with softened corners and smooth, continuous curves that keep the shapes cohesive at large sizes. Counters are relatively compact, and terminals tend to be blunt rather than tapered, creating a dense, punchy texture. The forms lean forward consistently, and the overall rhythm reads steady and engineered, with clear, simple construction across letters and numerals.
It performs best in display contexts where strong silhouettes and fast readability matter, such as headlines, posters, and promotional graphics. Its energetic slant and rounded heft also suit branding systems, packaging, and sports-leaning or tech-forward identity work where a confident voice is needed.
The tone is bold and upbeat, with a forward-leaning, kinetic feel that suggests speed and momentum. Rounded details keep it approachable rather than harsh, balancing impact with friendliness. Overall it feels contemporary and assertive, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a smooth, modern feel—combining a forward-leaning posture with rounded, sturdy shapes for clear, high-energy display typography.
The italic angle is pronounced enough to be a defining feature, and the bold weight emphasizes silhouette more than internal detail. The numerals share the same rounded, muscular build, giving mixed text a consistent, branded look.