Sans Superellipse Gumun 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, logos, ui, posters, modern, friendly, confident, clean, techy, modernize, soften, maximize impact, ui clarity, geometric consistency, rounded corners, soft geometry, uniform strokes, closed apertures, compact.
This typeface is a heavy, geometric sans with a rounded-rectangle construction throughout. Curves resolve into smooth superellipse-like corners rather than true circles, giving bowls and counters a squared-off softness. Strokes are largely uniform, terminals are clean and mostly horizontal/vertical, and joins are sturdy, producing a dense, compact texture in text. Proportions feel controlled and slightly condensed in some forms, with consistent rhythm and clear, blocky figures.
It works best in display-driven settings where its weight and compact geometry can carry impact: headlines, brand marks, packaging, and poster typography. The sturdy shapes and rounded corners also suit interface headers, buttons, and signage where a modern, friendly tone is desired.
The overall tone is contemporary and approachable, combining strong presence with softened edges. It reads as confident and utilitarian without feeling harsh, leaning toward a tech-forward, product-oriented personality that still stays friendly in headlines and UI copy.
The design appears intended to deliver a bold, contemporary sans built from softened rectangular geometry—prioritizing solidity, consistency, and a distinctive superelliptical flavor. Its simplified forms and uniform stroke behavior suggest a focus on clear reproduction in digital and graphic design contexts.
Round letters (like O, Q, 0, 8) show squarer counters with generous corner rounding, reinforcing a cohesive geometric system. The lowercase a and g are single-storey, contributing to an informal, streamlined feel, while the numerals are sturdy and highly legible at display sizes.