Sans Normal Okded 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mikado' by HVD Fonts; 'Whitney' by Hoefler & Co.; 'Foro Sans', 'Orgon', and 'Orgon Plan' by Hoftype; 'Sana Sans' by Latinotype; and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, playful, softened impact, friendly branding, high visibility, modern simplicity, rounded, soft corners, open apertures, high counters, compact fit.
A heavy, rounded sans with softly blunted corners and broadly curved strokes that keep a consistent visual weight throughout. The shapes lean on circular bowls and generous counters, with open apertures that maintain clarity at display sizes. Proportions are slightly compact, with sturdy stems and wide joins that give letters a stable, blocky silhouette. Numerals follow the same chunky geometry, reading clean and even beside the capitals and lowercase.
This style works best for headlines, logos, and short-to-medium display text where the rounded mass and open counters can project warmth and impact. It is well suited to branding systems, packaging, posters, and signage that need high visibility and a friendly, modern voice.
The overall tone is friendly and contemporary, with a warm, informal energy driven by rounded terminals and ample interior space. It feels confident and straightforward rather than technical, with a mild playfulness that suits approachable branding.
The design appears intended to deliver a strong, contemporary sans presence while softening the message through rounded geometry and open, readable forms. It aims for high-impact display performance without feeling harsh, balancing sturdiness with approachability.
Uppercase forms stay simple and geometric, while the lowercase introduces a lively rhythm through rounded bowls and compact widths. The punctuation and basic shapes shown sit comfortably within the same soft, sturdy construction, supporting cohesive set-text and headline use.