Sans Normal Lumev 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Avenir Next Paneuropean' by Linotype, 'Almarose' by S&C Type, 'Infoma' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, confident, energetic, friendly, modern, high impact, sense of speed, modern branding, display clarity, oblique, rounded, geometric, compact, punchy.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, creating a dense, high-impact texture. Counters are relatively compact, and joins/terminals are clean and blunt, giving letters a sturdy, engineered feel. The overall rhythm is forward-leaning and tight, with broad circular forms in O/Q and simplified, blocky shapes in E/F/T that read clearly at display sizes.
Best suited for headlines, posters, and short bursts of copy where impact matters most. It works well for sports and lifestyle branding, event graphics, packaging callouts, and bold wordmarks that benefit from a sense of speed and solidity. For longer text, it will be more effective in larger sizes or limited passages due to its dense color.
The tone is assertive and fast-moving, with a sporty, contemporary personality. Its weight and slant convey momentum and confidence, while the rounded geometry keeps it approachable rather than aggressive. The overall impression suits energetic branding and attention-grabbing headlines.
Likely designed to deliver a bold, forward-leaning display voice that reads quickly and feels modern. The rounded geometric shapes and uniform stroke weight suggest an emphasis on clarity, consistency, and strong silhouettes for branding and advertising contexts.
Numerals are bold and highly legible, with simplified forms and strong silhouettes that hold up well in large sizes. The lowercase shows a single-storey a and g and a prominent, rounded dot on i/j, reinforcing the informal, modern character.