Sans Normal Mabis 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, energetic, bold, playful, modern, impact, momentum, attention, modernity, approachability, slanted, rounded, chunky, friendly, compact.
A heavy, forward-slanted sans with broad proportions and smooth, rounded shaping throughout. Strokes are uniformly thick with minimal modulation, and terminals read as cleanly cut but softened by generous curves. Counters are relatively open for the weight, helping letters stay recognizable in all-caps and in dense text. The rhythm feels punchy and compact, with a consistent rightward lean and sturdy joins that emphasize mass and momentum.
This face is well suited to high-impact headlines, posters, and bold editorial callouts where a dynamic slant can add motion. It also fits sports and fitness branding, promotional graphics, and packaging that benefits from a friendly but forceful presence. At larger sizes it maintains a solid, consistent color and reads confidently across short phrases and slogans.
The overall tone is energetic and assertive, with a sporty, contemporary attitude. Its rounded construction keeps it approachable rather than severe, giving it a friendly, upbeat voice that still feels forceful and attention-grabbing.
The design appears intended to deliver maximum impact with a modern, rounded sans structure and a built-in sense of speed from its consistent slant. It prioritizes bold presence and clear silhouettes for display-driven typography.
Numerals appear strongly built for display use, with clear silhouettes and simplified internal spaces. The sample text shows good cohesion at large sizes, where the slant and weight combine into a strong, headline-forward texture.