Sans Normal Maduf 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'Gltp Starion' by Glowtype, 'Prachason Neue' by Jipatype, 'Fact' by ParaType, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, playful, assertive, impact, motion, attention, display, modernity, slanted, rounded, geometric, chunky, soft corners.
A heavy, right-slanted sans with broad proportions and rounded, geometric construction. Strokes are thick with gently softened joins and terminals, producing compact counters and a solid overall color. Curves are smooth and circular in letters like O and C, while diagonals (A, K, V, W, X) are wide and stable, emphasizing forward motion. Lowercase forms are simple and sturdy with single-storey shapes and a prominent, rounded dot on i/j; numerals are similarly weighty and open, built to read clearly at display sizes.
This font performs best in headlines, short bursts of copy, and large-scale applications where its heavy weight and broad shapes can show clearly. It’s a strong fit for sporty branding, promotional graphics, packaging, and social media titles that need fast, energetic impact. For longer passages, it’s most effective when given generous line spacing to balance its dense texture.
The tone is bold and kinetic, with a sporty, high-impact feel. Its slant and wide stance suggest speed and confidence, while the rounded shaping keeps it friendly rather than aggressive. The overall impression is contemporary, attention-grabbing, and suited to messages that need to feel loud and energetic.
The design appears intended as a high-impact display sans that combines wide, rounded geometry with a consistent italic slant for motion. Its simplified forms and thick strokes prioritize immediate recognition and a confident, contemporary voice in branding and promotional typography.
The spacing and interiors feel intentionally tight and compact, giving text a dense, headline-ready presence. The italic angle is consistent across caps, lowercase, and numerals, helping long lines maintain a continuous forward rhythm.