Sans Normal Kidew 13 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Caleb Grotesk' by Brenners Template (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, assertive, efficient, impact, momentum, clarity, modernity, performance, oblique, geometric, clean, compact, sturdy.
A heavy, oblique sans with smooth, rounded forms and largely uniform stroke thickness. Counters are open and generously sized, and curves are drawn with a geometric, circular logic that keeps shapes consistent across the set. The slant is pronounced but steady, and the joins stay crisp, giving the design a fast, forward-leaning rhythm. Lowercase forms are substantial and compact, with a large x-height and short extenders that help maintain density and even color in text.
Best suited for bold typographic statements such as headlines, posters, brand marks, and punchy campaign graphics where the slanted stance can convey speed and emphasis. It can also work for short UI labels or signage when set with comfortable spacing, but its dense weight and angle make it more natural for display-driven applications than long-form reading.
The overall tone is energetic and purposeful, combining a contemporary, engineered feel with a confident, muscular presence. Its forward angle and sturdy weight suggest motion and performance, while the clean construction keeps it matter-of-fact rather than decorative.
The design appears intended to deliver a modern, high-impact sans that reads quickly and feels in motion. Its geometric curves, consistent stroke weight, and pronounced slant prioritize clarity and momentum for contemporary branding and attention-grabbing display typography.
The figures and capitals match the lowercase in weight and stance, creating a unified, headline-friendly texture. Round letters remain stable under the slant, and straight-sided forms keep broad, uncluttered interiors for strong legibility at larger sizes.