Sans Normal Lidot 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, energetic, friendly, punchy, retro, impact, motion, approachability, branding, oblique, rounded, bulky, compact, playful.
A heavy, oblique sans with rounded, softly squared contours and broad, compact counters. Strokes stay largely uniform, producing a solid, blocky silhouette with minimal modulation. Terminals are blunt and slightly curved, and many joins feel inflated, giving the letters a dense, cushioned presence. The rhythm is tight and lively, with wide bowls and sturdy verticals that keep forms highly stable at display sizes.
Best suited to headlines, posters, and short statements where impact and momentum matter. It works well for sports or active-lifestyle branding, energetic packaging, event graphics, and bold signage where the condensed counters and heavy weight can hold together at larger sizes.
The overall tone is bold and upbeat, with a sporty, poster-like confidence. Its rounded massing and forward slant read as friendly and dynamic rather than formal, suggesting motion and enthusiasm. The character feels contemporary with a subtle retro flavor, suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance while keeping forms approachable through rounded construction. It prioritizes bold presence, quick recognition, and a cohesive, highly consistent look across letters and figures.
The numerals share the same chunky construction and rounded geometry, creating strong consistency for headlines and large-scale labeling. The oblique angle is pronounced enough to add momentum without turning into a script-like feel, and the shapes remain clear even with the tight internal spaces typical of such a heavy style.