Sans Normal Lidot 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Butan' by Butan, 'Sole Sans' by CAST, 'Hastrico DT Condensed' by DTP Types, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Remora Corp' by G-Type, 'ITC Chino' by ITC, 'Plantago' by Schriftlabor, and 'Distefano Sans' by Tipo (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, friendly, retro, impact, momentum, approachability, display strength, oblique, rounded, chunky, soft corners, high-impact.
A heavy oblique sans with rounded, compact forms and smooth, low-contrast strokes. The shapes lean consistently to the right and keep a sturdy, slightly condensed feel with generous interior counters that stay open even at bold weight. Terminals are clean and mostly squared-off with subtle rounding, giving letters a solid, engineered presence rather than calligraphic flair. The lowercase is simple and single-storey where expected, with a straightforward, geometric rhythm across the alphabet and numerals.
Best suited for headlines, short marketing copy, logos, and bold branding where a forward-leaning, high-impact voice is needed. It will also work well on packaging and sports or event graphics, where large sizes and quick recognition matter more than long-form reading comfort.
The overall tone is assertive and upbeat, combining bulk and slant to suggest motion and momentum. Its rounded geometry keeps it approachable, while the dense color and forward lean read as confident and energetic. The effect lands in a sporty, poster-like zone with a mild retro flavor.
The design appears intended to deliver maximum punch with a sense of speed: a bold, oblique sans that stays friendly through rounded geometry and open counters. It prioritizes instant readability and a strong silhouette for attention-grabbing display typography.
Capitals are broad and stable with clear differentiation, and the numerals are sturdy and highly legible at display sizes. The italic angle is strong enough to be expressive but remains controlled and uniform across glyphs, which helps text blocks look cohesive.