Sans Normal Amgis 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Portland' by Fenotype and 'Blom' by The Northern Block (names referenced only for comparison).
Keywords: branding, ui, headlines, editorial, signage, modern, clean, neutral, friendly, confident, clarity, neutrality, versatility, modernity, legibility, geometric, open, rounded, crisp, even.
A clean geometric sans with broad proportions, circular bowls, and smooth, continuous curves paired with straight, decisively cut terminals. Strokes are even and steady, producing a consistent rhythm from glyph to glyph, while counters stay open and generous for clarity. The lowercase shows a single-storey “a” and “g” with simple, rounded construction, and overall spacing feels comfortable and uncramped. Numerals follow the same round, sturdy logic, with a clear, legible presence in text and display sizes alike.
Well-suited to brand systems, interface typography, and straightforward marketing where a clear, contemporary sans is needed. Its broad shapes and open counters help it hold up in headlines and short text, and it should also perform well for signage and informational layouts where quick recognition matters.
The tone is contemporary and straightforward, with a friendly smoothness from its rounded geometry and a confident, no-nonsense finish from its crisp terminals. It reads as neutral and dependable rather than expressive, making it feel professional without becoming cold.
Likely designed as a general-purpose geometric sans that prioritizes clarity and consistency, offering a modern, versatile voice for everyday graphic design. The restrained detailing suggests an intention to stay out of the way typographically while still feeling current and polished.
The design leans on near-circular “O”-like forms and broad apertures, giving the alphabet a stable, calm texture in paragraphs. Curves and joins are handled with restraint, avoiding decorative quirks and keeping emphasis on uniformity and legibility.