Sans Normal Amkaw 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gilroy' by Radomir Tinkov, 'Core Sans C' and 'Core Sans CR' by S-Core, and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, neutral, modern, clean, friendly, functional, clarity, versatility, modernity, legibility, neutrality, geometric, rounded, even, open, crisp.
A clean sans with a geometric, round-built skeleton and uniform stroke weight. Curves are smooth and circular (notably in O, C, G, and the bowls of b/d/p/q), paired with straight, sturdy verticals and diagonals. Terminals are mostly flat and clean-cut, with generous counters and open apertures that keep the forms clear at display sizes. Proportions feel balanced and contemporary, with simple, consistent constructions across the alphabet and numerals.
Works well for user interfaces, wayfinding, and general-purpose graphic design where clarity and a modern, approachable voice are needed. Its rounded, geometric construction also suits branding, packaging, and short-to-medium headlines where clean silhouettes and consistent rhythm help maintain legibility and polish.
The overall tone is neutral and contemporary, leaning friendly due to its rounded geometry and open counters. It reads as practical and straightforward rather than expressive, making it feel confident, clean, and broadly usable in modern branding and interface contexts.
The design appears intended as a versatile, modern workhorse sans that emphasizes clarity, consistency, and a softly geometric friendliness. It prioritizes dependable readability and clean forms over decorative details, aiming for broad applicability across digital and print settings.
The character set shown maintains a steady rhythm with minimal quirks, favoring clear silhouettes and consistent curvature. Numerals appear straightforward and highly legible with rounded forms and simple stroke joins, supporting an uncluttered, modern look in mixed text settings.