Sans Normal Pulin 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, friendly, playful, chunky, approachable, retro, soft impact, friendly display, brand warmth, retro boldness, rounded, soft corners, compact, bubbly, heavy terminals.
A rounded, heavy sans with compact proportions and generously softened corners. Strokes are thick and even, with minimal modulation and broadly curved joins that give letters a pillowy silhouette. Counters are relatively small for the weight, while apertures are open enough to keep forms recognizable. The lowercase shows single‑storey shapes and a simple, sturdy construction; the dot on i/j is circular and the overall rhythm is tight and consistent. Numerals and capitals share the same blunt, rounded terminals, producing a uniform, poster-like texture in lines of text.
Works especially well for short, bold statements such as headlines, posters, product packaging, and brand marks where a friendly, rounded personality is desired. It can also suit children’s or family-oriented communications, signage, and social graphics when set with comfortable spacing.
The overall tone is warm and upbeat, with a toy-like softness that feels inviting rather than formal. Its chunky geometry suggests mid-century/retro display energy and a casual, optimistic voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a soft, approachable feel—combining strong stroke weight with rounded terminals and simplified shapes to create an easygoing display voice that stays legible in short bursts.
At text sizes the weight creates strong color and high presence, but the small counters and tight internal spaces can make dense paragraphs feel heavy. It reads best with generous leading and moderate tracking, where its rounded shapes and steady rhythm can stay clear.