Sans Normal Lalom 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Ekster' by Indian Type Foundry, 'Grava' by Positype, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, punchy, display impact, dynamic emphasis, modern branding, oblique, rounded, geometric, compact, high-impact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves lean toward circular bowls (notably in O, Q, and 0/8/9), while diagonals and terminals are clean and blunt, giving a compact, sturdy silhouette. Counters are relatively tight and the overall spacing feels assertive, with lively slant-driven rhythm across both uppercase and lowercase. Numerals are bold and simplified, matching the letterforms with consistent stroke weight and firmly cut ends.
This font suits short, high-impact settings such as headlines, posters, and bold brand marks where a dynamic italic presence helps communicate speed and confidence. It also works well for sports-leaning identities, punchy packaging, and promotional graphics that benefit from dense, dark typographic color.
The tone is fast, forceful, and contemporary, evoking motion and urgency through its strong oblique stance. Its rounded geometry keeps the feel friendly rather than harsh, while the mass and compression read as confident and attention-seeking.
The design appears intended to deliver a modern, energetic italic sans optimized for display emphasis, combining geometric roundness with a sturdy, compact weight to maximize impact and maintain clarity in large sizes.
Uppercase forms favor straightforward, poster-like geometry, while the lowercase shows compact joins and simplified shapes that reinforce legibility at display sizes. The overall color on the page is dense and even, creating a strong typographic block in running text.