Sans Normal Mipi 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, logos, punchy, playful, retro, chunky, friendly, impact, approachability, retro flavor, display emphasis, brand presence, rounded, soft corners, bulbous, compact counters, heavy terminals.
A heavy, rounded sans with compact internal counters and a distinctly chunky silhouette. Strokes are consistently thick with softly eased corners, producing pill-like joins and blunt terminals throughout. The letterforms skew toward broad, squat proportions while keeping a large, open x-height, and the rhythm is intentionally tight and dense in text. Curves are smooth and full (notably in C, G, O, S), while straight-sided forms like E, F, H, and N retain the same cushioned weight and blocky presence.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand moments where a playful, retro-leaning voice is desired. It can work for large subheads and splashy callouts, but its dense color and tight interior spaces make it less comfortable for small sizes or extended text.
The overall tone is bold and extroverted, with a friendly, slightly comic energy that reads as upbeat rather than formal. Its inflated geometry and tight spacing evoke retro display typography and attention-grabbing headline styling.
The design appears aimed at maximizing visual weight and friendliness through rounded, inflated forms and compact counters, creating an immediately recognizable display voice. It prioritizes bold presence and a cohesive, cushiony texture across uppercase, lowercase, and figures.
In the sample text, the strong weight and narrow counters make long passages feel dark and compact, emphasizing impact over airy readability. Numerals follow the same rounded, heavy construction, with prominent bowls and sturdy verticals that match the letters closely.