Sans Normal Jamor 10 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, and 'Idlewild' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, techy, sporty, futuristic, confident, clean, impact, modernity, clarity, display strength, expanded, rounded, geometric, monoline, streamlined.
A heavy, expanded sans with geometric construction and smoothly rounded curves. Strokes are largely monoline with minimal modulation, and the bowls and counters favor wide, open forms that emphasize horizontality. Terminals are clean and mostly straight-cut, while round letters like C, O, and G show controlled, elliptical curvature. Overall spacing reads generous and stable, with a sturdy baseline and consistent, engineered rhythm across capitals, lowercase, and numerals.
Best suited to large-scale applications where width and weight can be used for impact: headlines, poster typography, brand marks and wordmarks, packaging, and promotional graphics. It can also work for UI titles or dashboard-style labels when a strong, wide, contemporary voice is desired, while extended body copy may feel dense due to the heavy, expansive proportions.
The font conveys a modern, engineered tone—confident and forward-leaning without becoming decorative. Its broad stance and smooth geometry suggest technology, automotive, and sport associations, giving text a bold, assertive presence in headlines and short statements.
The design appears intended to deliver maximum visual presence with a smooth, geometric finish—combining wide proportions, open counters, and clean terminals to remain legible while projecting a modern, performance-oriented character.
Distinctive features include a single-storey lowercase a and g, compact joins, and simplified numeral shapes that prioritize clarity over traditional text detailing. Diagonals and angled strokes (notably in A, K, V, W, X, Y, and Z) feel precise and slightly softened by the rounded overall drawing, helping the face stay friendly despite its mass.