Sans Normal Okdow 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Tamil', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, utilitarian, friendly, clarity, impact, neutrality, approachability, geometric, rounded, sturdy, clear, even.
A sturdy geometric sans with broad, even strokes and smooth, rounded curves. The capitals are wide and steady, with simple constructions and minimal modulation; bowls and counters tend toward near-circular forms, while joins stay crisp and squared-off where needed. Lowercase shapes feel compact and efficient, with a double-storey “g” and a straightforward, flat-ended “t,” producing a consistent, workmanlike rhythm. Numerals follow the same solid logic, with open, clear counters and uniform stroke weight that holds up well at display sizes.
This font suits bold headlines, branding and identity systems that need a clean, geometric voice, as well as posters and signage where strong presence and quick recognition matter. It also works well for short UI labels and interface headings when you want a solid, friendly sans with high visual impact.
The overall tone is modern and direct, projecting clarity and confidence without feeling sharp or technical. Its rounded geometry and heavy color give it a friendly, accessible presence while still reading as purposeful and no-nonsense.
The design appears intended as a contemporary, geometry-driven sans that prioritizes strong legibility and a confident, uniform texture. Its simplified shapes and consistent stroke behavior suggest a focus on practical, versatile display typography that remains approachable.
Round forms like C/O/Q are especially full and smooth, while diagonal letters (V/W/X/Y) keep a strong, stable stance. The punctuation shown (period, apostrophe, ampersand, question mark) matches the same robust, simplified style, supporting consistent typographic color in running text.