Sans Normal Issi 11 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Insolent' by Haiku Monkey, 'EquipExtended' by Hoftype, 'Frutiger Next Paneuropean' by Linotype, 'Fact' and 'FreeSet' by ParaType, and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, punchy, confident, playful, retro, impact, momentum, approachability, display readability, branding, rounded, slanted, compact, blocky, high-impact.
A heavy, right-slanted sans with broad proportions and rounded, inflated counters. Strokes are thick and consistent, with softened joins and terminals that keep the texture smooth despite the strong weight. The letterforms lean forward with a lively rhythm, and the overall silhouette reads as chunky and compact, emphasizing mass over fine detail. Figures are similarly bold and rounded, built to remain clear at larger display sizes.
Best suited for display contexts such as headlines, posters, and title treatments where a strong, energetic voice is needed. It also fits sporty or promotional branding, packaging callouts, and signage that benefits from high visual impact and quick recognition.
The tone is energetic and assertive, with a forward-leaning motion that suggests speed and momentum. Its rounded bulk adds a friendly, approachable edge, keeping the voice playful rather than harsh. Overall it feels promotional and attention-grabbing, suited to bold statements and upbeat messaging.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance while keeping the forms friendly through rounded construction. It prioritizes bold readability and a dynamic texture for attention-centric typography rather than extended reading.
The slant and thick strokes create dense word shapes and tight internal spaces, which can make longer text feel heavy. It shines when given room—larger sizes, short phrases, and generous spacing—where its rounded geometry and strong presence can read cleanly.