Sans Normal Malek 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, confident, modern, impact, motion, athletic branding, modern display, attention capture, rounded, oblique, soft corners, geometric, compact counters.
This typeface presents heavy, forward-leaning forms with broad proportions and rounded geometry. Strokes are thick and assertive, with smooth curves and softened terminals that keep the mass from feeling sharp. Counters are relatively compact, and the overall construction favors sturdy, simplified shapes that hold together well at display sizes. Numerals and capitals share the same muscular, slightly compressed interior spaces and consistent slant, creating a cohesive, high-impact rhythm across lines.
It performs best in bold, high-visibility contexts such as headlines, posters, sports and fitness branding, promotional graphics, and packaging where impact and speed cues are desirable. Short bursts of text, logos, and punchy callouts benefit from its dense strokes and wide stance, while longer passages are most comfortable when set large with generous leading.
The overall tone is energetic and sporty, with a confident, action-oriented presence created by the strong slant and dense weight. Its rounded, geometric construction adds a friendly modernity, balancing aggression with approachability. The result feels built for momentum—bold, direct, and attention-seeking.
The design appears intended to deliver maximum visual impact with a sense of forward motion, combining a strong oblique stance with rounded, geometric letterforms for a contemporary athletic feel. It aims to read quickly at a glance while projecting confidence and momentum.
Spacing appears tuned for headline setting, producing a tight, forceful texture in paragraphs of large text. The italic angle is pronounced enough to read as purposeful motion rather than a subtle inclination, and the rounded joins help maintain clarity despite the heavy inked areas.