Sans Superellipse Hibon 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Molde' by Letritas; 'Helvetica Now', 'Neue Plak', and 'Neue Plak Display' by Monotype; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, confident, friendly, modern, punchy, utilitarian, impact, clarity, modernity, approachability, blocky, rounded, compact, sturdy, geometric.
A heavy, geometric sans with rounded-rectangle (superelliptical) counters and broadly flattened curves. Strokes are uniformly thick with crisp terminals, producing compact, sturdy letterforms and a tight internal rhythm. Rounds like C, G, O, and Q are squared-off at the extremes rather than fully circular, while joins and corners stay smoothly eased, keeping the texture bold without feeling sharp.
Best suited to headlines and short blocks of copy where bold silhouette and even color matter—posters, packaging, labels, and wayfinding-style signage. It can also serve as a brand typeface for logos and wordmarks that need a modern, solid presence.
The overall tone is assertive and high-impact, with a friendly approachability coming from the softened corners and generous, rounded counters. It reads as contemporary and straightforward—more about clarity and presence than delicacy.
The design appears intended to deliver maximum impact with simple, geometric construction and softened corners, balancing authority with approachability. Its superelliptical shaping prioritizes strong, repeatable forms that hold up well in large-scale, high-contrast applications.
Uppercase forms are particularly dense and sign-like, with wide, flat-sided bowls (B, D, P, R) and a strong, simple crossbar system (E, F, A). Lowercase maintains a functional, modern feel with single-storey a and g and a sturdy, short-armed t; numerals are similarly weighty and built for strong silhouette recognition at display sizes.