Sans Normal Lidig 12 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, energetic, modern, impact, motion, promotion, emphasis, slanted, rounded, compact, punchy, heavyweight.
A heavy, forward-slanted sans with broad, rounded bowls and smoothly curved joins. The letterforms are built from simple geometric curves with minimal stroke modulation, giving the set an even, solid color in text. Counters are relatively tight and apertures are somewhat closed, while terminals tend to be blunt or softly rounded rather than sharply cut. The overall rhythm is compact and forceful, with sturdy diagonals and a consistent italic angle across capitals, lowercase, and figures.
Best suited to headlines, short statements, and display settings where strong emphasis and momentum are desirable. It works well for sports and fitness identities, bold branding systems, packaging callouts, and promotional graphics, and can handle short UI or wayfinding labels when large enough to preserve counter clarity.
The tone is assertive and fast, with a contemporary, sporty feel that suggests motion and impact. Its slant and dense blackness read as confident and promotional, suited to attention-grabbing communication rather than quiet, literary texture.
The design appears intended to deliver a high-impact, energetic voice with a streamlined geometric construction, pairing a clear sans structure with an italic stance to amplify speed and urgency.
Uppercase forms stay clean and straightforward, while lowercase shows single-storey constructions and rounded, friendly interiors that keep the style approachable despite the weight. Numerals match the same sturdy, slightly condensed presence, maintaining strong consistency across mixed alphanumeric settings.