Sans Normal Orbul 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, friendly, impactful, modern, high impact, approachability, clarity, modern branding, display emphasis, rounded, chunky, compact, sturdy, soft corners.
A heavy, rounded sans with compact proportions and generous, even stroke weight. Curves are broad and smooth, with softened corners and large internal counters that keep forms open despite the mass. Terminals read mostly blunt and clean, producing a strong, solid texture in text. The lowercase is simple and utilitarian, with a single-storey a, rounded bowls, and straightforward joins; figures are similarly bold and clear, designed for high visibility.
Best suited to display roles where strong presence is needed—headlines, posters, packaging, and signage. It can also work for short UI labels or callouts where bold emphasis is required, but it’s most effective when given room to breathe and used in concise phrases.
The overall tone is assertive yet approachable: big, bold shapes deliver impact, while the rounded construction and open counters keep it friendly and contemporary. It suggests an energetic, practical voice suited to upbeat branding and attention-grabbing messages rather than delicate or formal settings.
The design appears intended to provide maximum impact with an approachable, rounded silhouette—balancing strong, blocky mass with open forms for readability. It targets clear, contemporary communication where personality comes from robust geometry rather than ornament.
In the sample text, the weight creates a dense typographic color, so spacing and line breaks matter to avoid a blocky feel at longer lengths. The design maintains clarity through wide apertures and counters, which helps preserve legibility in headlines and short bursts of copy.