Sans Superellipse Utgen 1 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, ui, packaging, posters, headlines, modern, technical, friendly, clean, geometric, geometric clarity, softened tech, systematic design, brand distinctiveness, rounded, squared, modular, open apertures, soft corners.
This typeface is a geometric sans built from rounded-rectangle and superellipse-like forms, combining broad curves with flat terminals and softened corners. Strokes are largely monolinear with crisp, straight-sided bowls and counters that read as squared-off ovals (notably in C, O, and e). The capitals are wide and steady, with simplified joins and minimal modulation; diagonals on A, V, W, X, and Y are blunt and clean, and the overall rhythm feels measured and spacious. Lowercase forms follow the same modular logic, with a single-storey a, open e, and compact, squared counters; punctuation and numerals share the same rounded, engineered geometry.
It suits branding and product identities that want a modern, geometric voice with warmth, as well as UI and interface typography where wide, open forms and clear silhouettes help scanning. The strong, spacious shapes also perform well for posters, titles, and packaging where the rounded-rect geometry can become a recognizable visual signature.
The overall tone is contemporary and approachable, with a distinctly engineered, system-like clarity. Rounded corners soften the geometry, giving it a friendly, product-forward feel rather than a purely austere industrial one. Its wide stance and blocky curves convey confidence and stability, leaning toward tech and modern branding.
The design intention appears to be a clean, modular geometric sans that translates rounded-rectangle construction into a cohesive text-and-display system. It aims to balance technical clarity with softened corners for a more approachable, contemporary presence.
The design favors simplified construction and open shapes, which helps maintain legibility at display sizes while preserving a consistent, modular personality. The curved letters tend to resolve into straight-ish sides, creating a subtle “soft-square” motif that stays consistent across uppercase, lowercase, and numerals.