Sans Normal Gomuh 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Kaeswaii' by insigne (names referenced only for comparison).
Keywords: branding, packaging, posters, editorial, quotes, casual, friendly, lively, informal, approachable, human warmth, casual voice, playful readability, personal tone, humanist, rounded, soft, hand-drawn, bouncy.
A slanted, rounded sans with a distinctly humanist, hand-rendered feel. Strokes are smooth and moderately contrasted, with soft terminals and gently varying curves that keep the rhythm lively rather than mechanical. Counters are open and bowl shapes lean toward ovals, while diagonals and joins show subtle irregularity that reads as intentional and warm. The overall texture is even and readable, but with enough wobble and taper to feel personal and dynamic.
Well-suited for lighthearted branding, packaging, posters, and short-to-medium editorial text where a casual voice is desired. It also works nicely for quotes, invitations, and social graphics, especially when you want a friendly, human touch while keeping letters clear.
The font conveys an easygoing, personable tone—more conversational than corporate. Its italic slant and rounded forms add motion and friendliness, suggesting a playful, handwritten energy without becoming overly decorative.
The design appears intended to bridge clean sans structure with a handwritten italic sensibility—prioritizing approachability and motion while maintaining legibility. It aims to feel contemporary and informal, adding personality to headings and display copy without relying on overt ornament.
Uppercase forms stay simple and clean, while the lowercase introduces more character through looped and hooked details (notably in letters like g, k, and y). Numerals match the same soft, slightly calligraphic movement, helping mixed text feel cohesive.