Sans Normal Algih 13 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, clean, modern, friendly, neutral, technical, versatility, legibility, clarity, modernity, neutrality, open apertures, rounded terminals, soft geometry, even rhythm, high legibility.
This sans serif shows soft, geometric construction with smoothly rounded curves and mostly straight-sided verticals. Strokes are even and calm, with minimal modulation, and the counters are generous, keeping forms open and readable. The x-height is prominent, giving lowercase letters strong presence, while capitals remain simple and stable with a straightforward, contemporary skeleton. Overall spacing and rhythm feel steady, with wide-set letterforms and clear, unfussy joins and terminals.
It works well for interface copy, dashboards, and product typography where clarity and a steady rhythm are priorities. The open counters and sturdy lowercase also make it suitable for wayfinding and signage, and its neutral geometry can support contemporary branding and editorial layouts without drawing undue attention to itself.
The tone is modern and approachable: clear, efficient, and mildly friendly rather than stark or clinical. Its roundness and open shapes keep it inviting, while the restrained detailing maintains a professional, neutral voice suitable for information-forward design.
The design appears intended as a versatile, general-purpose sans with a gentle geometric flavor—prioritizing legibility, consistency, and a contemporary feel across both text and display sizes.
In the sample text, the font holds up well at larger sizes with crisp word shapes and clean punctuation. Circular forms like O and Q stay smooth and balanced, and the numerals appear simple and utilitarian, matching the rest of the system.