Sans Normal Mivo 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Roc Grotesk' by Kostic, and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports design, confident, punchy, retro, playful, industrial, display impact, space filling, bold branding, poster clarity, blocky, rounded, chunky, compact, ink-trap-like.
A heavy, expansive sans with broadly rounded forms and compact, squared counters. Strokes are consistently thick, with softened corners and occasional wedge-like joins that give diagonals (V, W, X, Y, Z) a chiseled, cut-in feel. The lowercase is sturdy and geometric, with single-storey a and g, a short-armed r, and a high, flat-shouldered m/n rhythm; terminals tend to end bluntly rather than taper. Numerals are robust and wide, using tight interior openings and flattened curves for a strongly poster-oriented silhouette.
Best suited to headlines, posters, and branding where maximum presence is needed. It works well for packaging, event graphics, sports and team identities, and bold editorial callouts, especially in short phrases or stacked lines where its broad stance can fill space quickly.
The overall tone is loud and assured, with a slightly retro, sign-painting and sports-display energy. Its dense black shapes and rounded geometry read as friendly but forceful, aiming for instant impact rather than delicacy.
The design appears intended as a high-impact display sans that combines rounded geometry with blocky construction for strong, recognizable word shapes. Its compact counters and blunt terminals suggest a focus on durability and punch in print and large-format applications.
The design leans on large mass and small apertures, creating a strong texture in paragraphs that feels more like headline color than body-text rhythm. Several letters show distinctive internal notches and compact counters that resemble ink-trap-like cutouts, helping keep shapes legible at large sizes while emphasizing a machined, stamped character.