Sans Normal Kidej 10 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Resist Sans' by Groteskly Yours, 'Bari Sans' by JCFonts, 'Reyhan' by Plantype, 'Malnor Sans' by Sikifonts, and 'Amina' by Wayne Fearnley (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, dynamic, sporty, assertive, clean, emphasis, momentum, impact, modernity, clarity, oblique, rounded, geometric, high-impact, crisp.
A heavy, slanted sans with clean, mostly geometric construction and rounded bowls. Strokes are full and even with a modest amount of contrast, and terminals are generally blunt or softly rounded rather than tapered. The italic angle is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm with compact counters and strong silhouettes. Lowercase forms show a straightforward, contemporary structure with single-storey shapes where expected, while numerals are sturdy and highly legible with open, simple interiors.
Well-suited to headlines, short statements, and callouts where slanted emphasis and strong presence are desirable. It can work in branding and packaging that aims for a modern, energetic impression, and fits naturally in sports, tech, and promotional graphics. For longer passages it is most effective when given generous size and line spacing to keep the dense shapes comfortable.
The overall tone is energetic and contemporary, with a forward motion that feels confident and slightly urgent. Its strong weight and oblique stance suggest speed and emphasis, giving it a promotional, sporty voice while staying clean and controlled.
The font appears designed to deliver a bold, forward-leaning voice with clean geometry and dependable legibility. It prioritizes impact and momentum while preserving a neutral, modern structure that can be deployed across a wide range of contemporary display applications.
The design maintains a disciplined, uniform stroke feel, which helps it hold together in longer lines of text despite the heavy weight. At display sizes the rounded curves and tight counters read as punchy and graphic, while spacing appears tuned for bold, headline-driven settings.