Sans Normal Senow 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Benn Beckman' by Factory738, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web, signage, branding, editorial, clean, modern, friendly, neutral, approachable, legibility, versatility, clarity, modernity, rounded, geometric, open, even, crisp.
A clean, rounded sans with largely geometric construction and smooth circular bowls. Strokes appear uniform with minimal contrast, and terminals are mostly straight-cut, producing a crisp, contemporary edge. Counters are open and generously sized, and curves connect with controlled, consistent joins. Uppercase forms feel sturdy and simplified, while the lowercase maintains straightforward shapes with clear apertures and a tidy rhythm in text.
This font suits interface copy, web typography, and general-purpose print where a clean, contemporary sans is needed. Its open counters and even texture also make it a solid choice for wayfinding and signage, as well as brand systems that want a friendly, straightforward voice.
The overall tone is modern and approachable, with rounded geometry that feels friendly without becoming playful. It reads as neutral and functional, projecting clarity and calm rather than strong personality or nostalgia.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. Its rounded geometric forms aim for broad usability across display and text settings while maintaining a modern, approachable character.
Figures are simple and highly legible, with rounded forms that align well to the letterfit and maintain an even texture. The sample text shows consistent spacing and a steady gray value, making the design feel balanced across longer passages.