Sans Superellipse Idmag 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Volcano' by Match & Kerosene, 'Morandi' by Monotype, 'Fact' by ParaType, 'Neue Reman Sans' by Propertype, 'Elysio' by Type Dynamic, and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, bold, friendly, playful, modern, sporty, impact, approachability, clarity, modernity, display, blocky, rounded, compact, sturdy, high-impact.
A heavy, block-based sans with rounded-rectangle (superellipse) construction and minimal stroke modulation. Counters are compact and often rectangular, with corners consistently softened, giving the shapes a padded, engineered feel. Terminals are blunt, curves are broad rather than calligraphic, and spacing reads tight and efficient, producing a dense, high-coverage texture in text. Numerals and capitals match the same robust geometry, staying legible through large apertures and simplified details.
Best suited to headlines, signage, and short blocks of text where a bold, friendly voice is needed. It can work well for branding, packaging, sports or entertainment graphics, and UI elements such as buttons or badges where sturdy shapes and quick recognition matter.
The overall tone is confident and approachable, combining a strong, poster-ready presence with soft rounding that keeps it from feeling harsh. It suggests contemporary utility with a playful edge—more energetic and upbeat than formal or corporate.
The font appears designed to deliver maximum impact with a softened, modern geometry—prioritizing clarity and consistency through rounded-rectangle forms and simplified letter shapes for punchy display typography.
The design leans on squared-off bowls and rounded corners across the set, creating a uniform rhythm that holds together well in all-caps and display lines. Its compact interiors and thick joins favor larger sizes where the built-in sturdiness reads as intentional and graphic.