Sans Superellipse Idmem 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Level' by District, 'Muller' by Fontfabric, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo marks, sports branding, industrial, retro, assertive, playful, compact, high impact, brand presence, signage, retro modern, rounded corners, blocky, squat, sturdy, geometric.
A heavy, block-driven sans with forms built from rounded-rectangle geometry and softened corners. Strokes are uniform and dense, with compact counters and tight apertures that emphasize a solid, poster-like silhouette. Curved letters (C, G, O, S) read as squarish superellipses rather than circles, while straight-sided capitals (E, F, H, L) keep crisp, flat terminals. Lowercase follows the same chunky construction, with a single-storey a and g, short extenders, and a robust dot on i/j that matches the overall weight.
Best suited to short, high-impact text such as headlines, posters, branding, packaging, and bold signage where strong silhouettes matter more than fine detail. It also works well for punchy labels, badges, and display settings that benefit from a compact, muscular texture.
The overall tone is bold and no-nonsense with a friendly edge, combining industrial sturdiness with a slightly retro, game-like charm. Its rounded corners and squat proportions keep it approachable, while the dense massing projects strength and immediacy.
The design appears intended to deliver maximum impact through simplified, superellipse-based shapes that stay readable at large sizes and in punchy applications. The consistent rounded-rectangle construction suggests an aim for a cohesive, modernized retro display look with strong brand presence.
Spacing and internal whitespace are intentionally restrained, making the font feel compact and high-impact. Numerals are similarly blocky and squared, maintaining consistent visual color across mixed alphanumeric settings.