Serif Contrasted Vimu 13 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, luxury branding, packaging, posters, luxurious, editorial, dramatic, formal, refined, premium display, editorial authority, classic elegance, headline impact, refined contrast, hairline serifs, vertical stress, crisp terminals, sculpted curves, high-contrast numerals.
A high-contrast serif with strong vertical stress and sharply tapered hairlines. Stems are heavy and steady, while joins and cross-strokes thin rapidly into fine, crisp details. Serifs are small and keen, reading as clean wedges with minimal bracketing, and many letters show sculpted, calligraphic-like curvature in bowls and shoulders. Proportions are relatively broad with generous internal counters, and the lowercase maintains a moderate x-height with compact, sturdy forms that keep the texture dark and even. Numerals follow the same logic, mixing bold main strokes with delicate finishing strokes for a distinctly elegant rhythm.
Best suited to display typography such as magazine headlines, fashion and beauty layouts, premium packaging, and brand wordmarks where the contrast can be appreciated. It can also work for short editorial pull quotes or deck text when set with comfortable size and spacing, allowing the hairlines and sharp serifs to remain clear.
The overall tone is polished and high-end, projecting a sense of fashion, culture, and classic prestige. Its dramatic contrast and sharp detailing create a confident, attention-commanding voice that feels suited to curated, premium contexts rather than utilitarian reading.
The design appears intended to deliver a contemporary take on high-contrast serif tradition: bold vertical structure paired with refined hairlines to signal elegance and authority. Its broad proportions and sculpted details aim to maximize impact in display settings while maintaining a composed, classical typographic character.
At larger sizes the fine hairlines and pointed serifs read as intentional sparkle and precision; at smaller sizes the thinnest strokes may become less prominent, increasing the reliance on its strong verticals. The family’s rhythm is driven by alternating thick stems and very thin links, producing a distinctly engraved, editorial color in paragraphs and headlines.