Sans Normal Uskof 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, marketing, packaging, ui, modern, friendly, clean, dynamic, approachable, contemporary tone, warm clarity, lively emphasis, versatile branding, humanist, oblique, open apertures, rounded terminals, soft corners.
This typeface is a slanted sans with smooth, rounded curve work and a lightly tapered, medium-contrast stroke that gives forms a gentle calligraphic pull without becoming formal. Capitals are compact and stable with broad, open counters, while lowercase shapes keep an even rhythm and readable spacing, aided by open apertures and clear joins. Curves are built from circular/elliptical geometry, and terminals tend to finish softly rather than abruptly, producing a consistent, polished texture in text. Numerals follow the same rounded construction and feel cohesive alongside the letters.
It works well for branding systems, headlines, and short-to-medium editorial text where a clean sans voice is needed with added motion and personality. The rounded construction and open counters also suit product packaging and marketing copy, and it can serve in interface or app typography where a warm, legible italic style is desired for emphasis.
The overall tone is modern and approachable, combining a clean sans structure with a lively forward slant. It feels friendly and contemporary rather than technical, with enough warmth in the curves to suit editorial and brand-forward applications.
The design appears intended to deliver a contemporary sans italic that stays readable while adding energy and friendliness. Its rounded geometry and restrained contrast suggest a focus on versatile everyday typography that can shift easily between expressive display lines and dependable text settings.
The italic angle is noticeable and consistent, and the design maintains clarity at both display and paragraph sizes in the sample. Round letters (such as O/C/e) read especially smooth, and the set keeps a balanced grayscale without looking rigid.