Sans Normal Nidup 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Cairoli Now' by Italiantype, 'Fluro' by Kazer Studio, 'MN Newthon' by Mantra Naga Studio, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, approachable, impact, approachability, clarity, modernity, rounded, soft corners, high aperture, open counters, geometric.
A heavy, wide sans with rounded, circular construction and softly eased corners that keep the texture smooth despite the dense weight. Curves are generous and consistent (notably in O/C/G and the bowls of B/P/R), while straight strokes stay clean and stable with minimal contrast. Counters are open and relatively large for the weight, giving the lowercase a, e, and s clear interior space and preventing clogging. Overall spacing and sidebearings read even, producing a steady rhythm in both all-caps and mixed-case text.
Best suited for display settings such as headlines, posters, and large-format branding where its width and weight can create confident emphasis. It also works well for packaging and signage that benefits from quick recognition and a friendly, contemporary presence.
The tone is bold and outgoing, with a friendly, modern character driven by round forms and open apertures. It feels direct and energetic without becoming aggressive, making it well suited to upbeat, accessible branding and messaging.
The design appears intended as a modern, high-impact sans that balances strong presence with approachability. Rounded geometry and open counters suggest a focus on clarity and warmth for prominent typographic moments.
Uppercase forms feel broad and sturdy, and the lowercase maintains clear differentiation at text sizes thanks to open apertures and simple, geometric terminals. Numerals match the same rounded, weighty voice and read best when given a bit of breathing room due to the wide proportions.