Serif Contrasted Upri 12 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, packaging, luxury, classical, dramatic, refined, elegant display, editorial impact, premium branding, classic refinement, hairline serifs, vertical stress, crisp, sculpted, calligraphic.
A high-contrast serif with tall capitals, sharp wedge and hairline serifs, and strongly modulated strokes that move from thick verticals to extremely fine horizontals. Curves are smooth and taut with pronounced vertical stress, while joins and terminals stay crisp rather than rounded. The lowercase shows a traditional, bookish construction with a two-storey a and g, compact bowls, and a relatively steady x-height, with subtle width variation across letters that creates a lively rhythm. Figures follow the same contrast logic, mixing bold main strokes with delicate hairlines for a polished, display-forward color on the page.
Best suited to display typography such as headlines, magazine titles, section openers, and pull quotes where the contrast and detailing can be appreciated. It can also support premium branding and packaging, particularly when used with generous tracking and careful reproduction to keep fine strokes from closing up.
The overall tone is elegant and editorial, projecting a sense of luxury and formality through its dramatic contrast and precise detailing. It reads as classic and cultured rather than casual, with a poised, fashion-magazine confidence.
The font appears designed to deliver a contemporary take on classic high-contrast serif letterforms—prioritizing elegance, sharp refinement, and a striking thick–thin rhythm for attention-grabbing editorial and brand applications.
At larger sizes the hairlines and fine serifs contribute a brilliant, sparkling texture, while in denser settings the contrast makes spacing and line breaks feel especially important to preserve clarity. The design’s crisp edges and vertical emphasis give it a composed, high-end presence in headings and pull quotes.