Sans Normal Obdof 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Halagar' by Letteralle, 'Brown Pro' by Shinntype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, confident, impact, approachability, display, attention, rounded, blocky, compact, high-impact, soft corners.
A heavy, rounded sans with thick strokes and broadly circular bowls, producing a compact, high-ink texture. Curves are smooth and full, while terminals read clean and mostly straight-cut, giving letters a sturdy, blocky silhouette without sharpness. Counters are relatively tight in the smaller apertures (notably in letters like e and a), and joins are sturdy, creating strong word shapes in display sizes. The numerals match the same chunky, rounded construction, with consistent stroke weight and stable vertical rhythm.
Best suited to headlines, posters, signage, and packaging where strong presence and quick readability matter. It also works well for bold branding accents—logos, badges, and callouts—especially when used at larger sizes or with generous spacing.
The overall tone is confident and attention-grabbing, with a friendly softness from the rounded geometry. It carries a slightly retro, poster-like energy that feels approachable rather than severe, making it well suited to bold, upbeat messaging.
The design appears intended to deliver maximum impact with a rounded, approachable voice—combining thick, stable letterforms with smooth curves to create a bold display sans that stays friendly and easy to read at a glance.
In running text the dense color and tight internal spaces can make long passages feel heavy, but short lines and headlines remain highly legible and visually cohesive. The lowercase maintains a straightforward, utilitarian structure that pairs well with the font’s robust weight for punchy emphasis.