Sans Normal Veliy 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'SK Goldilocks' by Salih Kizilkaya, 'Arbeit Pro' and 'Few Grotesk' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, packaging, contemporary, approachable, dynamic, clean, casual, readability, warm modernity, soft emphasis, everyday utility, rounded, humanist, soft terminals, open apertures, slanted.
A slanted sans with smooth, rounded construction and low stroke modulation. Curves are generous and continuous, with soft terminals and broadly open counters that keep letters airy at text sizes. Proportions feel slightly humanist: bowls are round, joins are gently tapered, and the lowercase shows a clear, readable rhythm with simple single-storey forms (notably the a and g). Figures are similarly rounded and straightforward, with a consistent stroke and an easy, unobtrusive texture in lines of text.
This font works well for interface copy and product experiences that need clarity with a warmer tone, as well as branding and packaging where a contemporary, friendly impression is desirable. The italicized rhythm also suits short editorial passages, pull quotes, and headings that benefit from added momentum without becoming decorative.
The overall tone is friendly and modern, with the italic slant adding a sense of motion and informality. Its rounded shapes and open forms temper the energy, producing a calm, approachable voice suited to everyday communication rather than strict formality.
The design appears intended as a versatile, readable sans that combines modern rounded geometry with a humanist ease. The consistent, low-contrast strokes and soft terminals prioritize smooth texture and friendliness, while the slant provides emphasis and forward motion for expressive setting.
Capitals are clean and uncluttered, while the lowercase carries much of the personality through curved shoulders, soft descenders, and compact, efficient shapes. Spacing appears even in the sample text, contributing to a smooth reading flow and a cohesive, gently forward-leaning cadence.