Sans Normal Lidiz 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'TheSans' by LucasFonts, 'Akwe Pro' by ROHH, 'Kolage' by Runsell Type, 'Jasan' by Storm Type Foundry, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, energetic, retro, punchy, impact, motion, approachability, display, slanted, rounded, bulky, soft corners, compact.
A heavy, slanted sans with broad, rounded forms and a consistently thick stroke. Curves are generous and slightly squared at key terminals, giving letters a chunky, soft-edged silhouette rather than a crisp geometric feel. Counters are relatively tight for the weight, and joins and shoulders read as sturdy, producing dense, high-impact word shapes. Overall spacing and proportions feel compact and muscular, with a forward-leaning rhythm that keeps lines visually active.
Best suited to display settings where impact is the priority: headlines, short callouts, logos, and promotional graphics. It works especially well for sporty branding, event materials, and packaging where a bold, forward-leaning voice helps convey momentum and friendliness.
The tone is energetic and informal, with a sporty, poster-forward attitude. Its bold slant and rounded massing suggest motion and enthusiasm, lending a friendly, slightly retro flavor that feels suited to attention-grabbing headlines rather than quiet reading.
The design appears intended to deliver maximum punch with a dynamic slant and approachable rounded shapes. It prioritizes strong silhouettes and fast readability at large sizes, aiming for an energetic, modern-retro display character.
The numerals match the same robust, rounded construction and maintain strong presence at display sizes. The letterforms favor simple, confident shapes with minimal delicacy, so the style holds up well in high-contrast applications like solid fills and signage.