Sans Faceted Affy 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Diamante EF' by Elsner+Flake, 'Helvegen' by Ironbird Creative, 'Limbus Sans' and 'Limbus Sans' by Luker Type, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Diamante Serial' by SoftMaker, 'TS Diamante' by TypeShop Collection, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, industrial, athletic, tactical, retro, impact, ruggedness, geometry, octagonal, chamfered, blocky, condensed, stenciled.
A condensed, heavy sans built from straight strokes and clipped corners, replacing curves with crisp chamfers and short facets. Counters tend toward squarish and octagonal shapes (notably in O/Q/0/8), and terminals frequently end in angled cuts that create a mechanical, planed look. Strokes are largely uniform, with a strong vertical emphasis and compact apertures that keep the silhouette tight; small details like the squared dots and simple, geometric joins reinforce the utilitarian construction. Uppercase forms feel tall and rigid, while the lowercase maintains the same faceted logic with simplified bowls and sturdy stems that stay legible at display sizes.
Works best for headlines and short, high-impact lines where the angular construction can carry the message—posters, sports branding, event graphics, packaging, and bold navigational or wayfinding-style signage. It is particularly effective when set with generous tracking or in all caps, where the tall condensed shapes create strong vertical rhythm.
The overall tone is rugged and engineered—suggesting utilitarian signage, equipment labeling, and no-nonsense display typography. The faceted geometry reads as sporty and tactical at once, with a retro-industrial edge that feels suited to competitive or institutional contexts.
The design appears intended to translate a classic condensed sans into a hard-edged, faceted system, prioritizing strong silhouettes and a uniform, engineered texture. Its consistent chamfers and planar corners suggest a goal of producing a durable, label-ready display face that feels technical and assertive without relying on ornamental detail.
Figures are built to match the angular system, with straight-sided 1 and strongly cut 2/3/5 forms; the 0 echoes the octagonal O for consistent rhythm. The Q uses an angular tail treatment that keeps the character within the same blocky footprint, and the Z and S emphasize stepped, chiseled diagonals that heighten the faceted theme.