Slab Contrasted Piru 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arcanite Slab' by 38-lineart, 'Clab' by Eko Bimantara, 'Equip Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Netra' by Sign Studio, 'Kondolarge' by TypeK, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, retro, collegiate, western, impact, readability, heritage, display, ruggedness, blocky, bracketed, rounded, ink-trap, heavy.
A heavy, slab‑serif design with broad proportions and assertive, rectangular serifs. Strokes are mostly uniform, with subtle modulation that adds a slightly sculpted feel without becoming delicate. Terminals and corners are softened and often notched, producing small ink‑trap-like cut-ins at joins and interior corners that keep counters open at display sizes. The lowercase is sturdy and compact with round, generous bowls and a relatively straightforward construction, while numerals follow the same chunky, stable rhythm.
Best suited to headlines and short blocks of text where weight and character are desirable—posters, packaging, labels, and strong brand marks. It can work for subheads or emphasis in editorial layouts, but its density makes it less ideal for long-form body copy at small sizes.
The overall tone is forceful and extroverted, reading as classic and somewhat nostalgic. Its chunky slabs and softened corners suggest a friendly toughness—more heritage poster than modern minimalism—conveying reliability, impact, and a hint of Americana/collegiate energy.
Likely designed to deliver maximum impact with a traditional slab-serif voice, balancing blunt geometry with softened, practical detailing. The notched corners and open counters suggest an intention to stay readable at large display sizes while maintaining a distinctive, vintage-flavored personality.
Counters remain large for the weight, and the consistent slab treatment gives lines of text a strong baseline and capline presence. The design’s notched detailing and rounded interior shaping help avoid clogging in dense settings, though the overall mass still reads best when allowed space in leading and tracking.