Hollow Other Ufmo 7 is a very bold, narrow, high contrast, upright, tall x-height font visually similar to 'Impact' and 'Impact 2010' by Microsoft Corporation and 'Alumni' by TypeSETit (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, industrial, rugged, poster-ready, western, assertive, impact, texture, signage feel, heritage display, brand voice, condensed, blocky, slabby, stenciled, knocked-out.
A condensed, block-driven display face with heavy slabs and tightly packed counters. The forms are upright and mostly geometric, with squared terminals and a compact, vertical rhythm that reads like a bold headline cut. Across many glyphs, small internal knockouts and corner bites create a hollowed, worn-in texture, giving the letters a punched or die-cut feel rather than smooth solid fills. Curves are simplified and weight is distributed in broad, flat strokes, while apertures tend to be narrow, emphasizing mass and density.
Best suited for posters, headlines, labels, and branding where compact width and maximum impact are needed. It works well on packaging and signage that benefits from an industrial or heritage display feel, and it can add a rugged edge to logos and title treatments, especially at larger sizes where the internal cutouts remain clearly legible.
The overall tone is forceful and utilitarian, with a gritty, workwear character that feels suited to signage and big-type statements. The cutouts add a distressed, mechanical flavor—more stamped-steel than polished modern—pushing the voice toward rugged, no-nonsense display typography.
The design appears intended to deliver high-impact condensed display typography with a distinctive hollowed/knockout treatment. Its blocky structure and repeated internal voids suggest a deliberate nod to stamped, stenciled, or worn signage aesthetics while keeping the overall letterforms bold and immediately readable in large settings.
The alphabet shows consistent vertical proportions and a strong condensed stance, with the texture-like knockouts appearing as small rectangular or triangular voids that repeat throughout the set. At text sizes, the tight counters and heavy joins encourage use as a headline or short-copy face rather than extended reading, where the interior texture becomes a prominent stylistic feature.