Sans Normal Kodos 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, clean, emphasis, impact, speed, clarity, oblique, compact, punchy, upright terminals, open counters.
A slanted, heavy sans with smooth, rounded construction and very low stroke modulation. Letterforms favor compact proportions with generous interior space, producing open counters in C, G, O, P, and R while maintaining a dense overall color. Terminals are predominantly straight and clean, and curves transition smoothly into stems with minimal flare. The lowercase shows a single-storey a and g, a tall, narrow feel to many characters, and a clear, utilitarian rhythm that stays consistent across the set. Numerals follow the same sturdy, simplified geometry, with rounded bowls and straightforward joins.
Best suited to headlines, punchy subheads, and branding where a fast, assertive voice is needed. It can work well for sports and performance-themed identities, campaign graphics, packaging callouts, and short signage text where strong silhouettes and quick recognition are priorities.
The overall tone is brisk and confident, with a forward-leaning momentum that reads as sporty and action-oriented. Its solid silhouettes and uncluttered shapes convey practicality and clarity, while the oblique stance adds energy and urgency without feeling decorative.
The design appears intended to deliver a robust, modern sans with built-in forward motion for emphasis and impact. By keeping contrast low and shapes clean, it aims for dependable legibility while projecting speed and confidence in display-driven settings.
Spacing appears even and purposefully tight in the grid, and the sample text shows stable texture at larger sizes with clear word shapes. The italic angle is consistent across caps, lowercase, and figures, supporting a cohesive, engineered look.