Sans Normal Lybuv 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Uniform Italic' by Miller Type Foundry, 'Otoiwo Grotesk' by Pepper Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, dynamic, punchy, confident, playful, impact, motion, branding, attention, slanted, rounded, compact, blunt, heavy.
A heavy, slanted sans with broad, rounded curves and bluntly cut terminals. Strokes stay consistently thick with minimal modulation, giving the letterforms a solid, compact feel. Counters are relatively small and apertures tend to be tight, while the overall geometry leans on smooth ovals and softened corners rather than sharp angles. The rhythm is energetic and forward-leaning, with sturdy, slightly condensed shapes that hold together well in bold settings.
Best suited to headlines, posters, and short bursts of copy where impact and speed matter. It can work well for sports branding, energetic packaging, and promotional graphics, especially when set large or with generous spacing to keep the tight counters from filling in.
The overall tone is lively and assertive, with a sporty, high-impact voice. Its pronounced slant and dense color create a sense of motion and immediacy, reading as confident and attention-seeking rather than delicate or reserved.
The design appears intended to deliver maximum punch in a friendly, contemporary package—combining a strong, uniform stroke with rounded shapes and a decisive slant to signal movement and modernity.
The forms favor simplified, modern construction with rounded joins and strong silhouettes, producing a uniform texture in lines of text. Numerals share the same weight and slant, maintaining the same compact, high-contrast-in-size (but not in stroke) presence as the letters.