Sans Superellipse Uglog 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont; 'Cervino', 'Cervo Neue', 'Cervo Neue Condensed', and 'Kapra Neue' by Typoforge Studio; and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, sporty, confident, energetic, modern, punchy, impact, motion, brand voice, approachability, signage, rounded, oblique, compact, soft-cornered, blocky.
A heavy, oblique sans with rounded-rectangle construction and consistently softened corners. Strokes are thick and even, with minimal contrast and a dense, compact color that holds up strongly at display sizes. Counters tend to be tight and rounded, and many joins and terminals resolve into squared-off, softened ends rather than sharp cuts, giving the face a sturdy, engineered feel. Uppercase forms are broad and simplified; lowercase is utilitarian with single-storey shapes and a straightforward rhythm, and the numerals share the same chunky, rounded geometry.
Well-suited to headlines, poster typography, and branded slogans where strong presence and motion are desirable. It fits especially well in sports and fitness identities, event promotion, product packaging, and logo/wordmark work where a compact, bold, rounded voice helps the design feel both tough and approachable.
The overall tone is assertive and high-impact, with a sporty, forward-leaning momentum. Rounded corners keep it friendly and approachable, while the heavy mass and compact apertures project confidence and urgency.
The design appears intended to deliver maximum impact with a streamlined, rounded industrial geometry, combining a forceful weight with softened corners and a pronounced oblique stance to suggest speed and confidence.
The italic slant is substantial and consistent, creating a strong directional flow across words. Because the forms are tightly drawn with small interior spaces in letters like a, e, and s, it reads best when given a bit of breathing room (slightly looser tracking or larger sizes) in longer lines.