Sans Superellipse Abbuh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Quitador Sans' by Linotype (names referenced only for comparison).
Keywords: ui text, product design, signage, dashboards, packaging, clean, modern, technical, friendly, neutral, clarity, systematic design, approachability, modern utility, brand neutrality, rounded corners, soft geometry, even rhythm, open apertures, compact counters.
This typeface is built from soft-rectilinear geometry: straight strokes and corners are consistently rounded, while bowls and curves tend toward squarish, superellipse-like forms. Strokes appear uniform and steady, with crisp terminals and minimal modulation. Proportions are balanced and readable, with open apertures in letters like C, S, and e, and a generally compact, efficient use of space in round letters such as O and 0. The lowercase shows straightforward construction with a simple single-storey a and g, and the numerals follow the same rounded-rectangle logic for a cohesive, system-like rhythm.
It suits interface typography, app and web product UI, and information-heavy layouts where a clean, even texture is important. The sturdy, rounded geometry also works well for wayfinding and environmental graphics, as well as brand systems seeking a modern, approachable technical feel.
The overall tone is calm, contemporary, and practical, with a subtle friendliness coming from the rounded corners and squarish curves. It feels more engineered than expressive, suggesting a dependable, product-oriented voice rather than editorial personality.
The design intention appears to be a utilitarian sans with a distinctive superelliptical backbone—combining straightforward, legible structures with softened corners to reduce harshness. The consistent geometry suggests it was drawn to feel systematic and cohesive across letters and numerals, performing reliably from text to display settings.
At text sizes the letterforms maintain clear separation and a consistent texture, while at display sizes the distinctive rounded-rectangle skeleton becomes more prominent. The forms favor clarity and consistency over calligraphic or humanist detail, giving the set a tidy, interface-ready presence.