Sans Normal Itbut 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Muller Next' by Fontfabric, 'RF Dewi' by Russian Fonts, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, modern, punchy, impact, legibility, approachability, modernity, rounded, sturdy, compact, blocky, open apertures.
A heavy, rounded sans with broad proportions and a compact, firmly built structure. Strokes are uniform and smooth, with softly curved corners and generous, mostly oval counters that keep letters from clogging at display sizes. Terminals are clean and blunt rather than tapered, and the overall rhythm is steady and solid, favoring wide bowls and straightforward geometry over delicate detail. Numerals follow the same robust, rounded construction, reading clearly and consistently alongside the letters.
Best suited to large-scale settings where impact and clarity matter: bold headlines, posters, branding systems, packaging, and high-visibility signage. It can also work for short UI labels or promotional callouts when a friendly, high-density voice is needed, but its strength is in display and titling rather than long-form reading.
The tone is assertive and upbeat—big, direct, and approachable rather than severe. Its rounded shapes and dense color give it a friendly, sporty energy that feels contemporary and attention-seeking without relying on gimmicks.
Designed to deliver maximum presence with a clean, contemporary sans voice. The emphasis appears to be on broad, rounded letterforms and dependable legibility at large sizes, creating a confident display face that feels modern, friendly, and energetic.
Lowercase forms lean toward single‑storey constructions (notably the a and g), reinforcing an informal, modern feel. Diagonal letters like K, V, W, X, and Y are cut with crisp angles that contrast nicely with the rounded bowls, adding snap and momentum in headlines.