Sans Superellipse Hinoh 2 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Knockout' by Hoefler & Co., 'Morning Paper JNL' by Jeff Levine, 'Neue Helvetica' by Linotype, and 'Maleo' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, condensed, authoritative, sporty, retro, space saving, high impact, sturdy geometry, headline focus, blocky, compact, sturdy, geometric, high-impact.
A compact, condensed sans with heavy, uniform strokes and squared-off curves that read like rounded rectangles. Counters are tight and apertures are relatively closed, giving the face a dense, efficient texture in text. Terminals are blunt and clean, with a consistent, no-nonsense rhythm; round letters like C, O, and G appear more superelliptical than purely circular. The lowercase is built for economy and clarity, with short extenders, sturdy stems, and simplified joins, and the numerals follow the same compact, blocky geometry.
This font is well suited to headlines, posters, and packaging where maximum impact is needed in limited horizontal space. It also works effectively for signage, labels, and bold branding systems that benefit from a compact, high-density voice.
The overall tone is forceful and utilitarian, with an industrial confidence that feels at home in signage and headline-driven design. Its compressed stance and blocky curves add a slightly retro, poster-like energy while still reading modern and functional.
The design appears intended to deliver high-impact communication in a space-saving width, using superelliptical, rounded-rectangle construction to keep forms consistent and robust. It prioritizes solidity and uniformity over delicacy, aiming for a strong presence in display and titling contexts.
Because the counters and spacing feel tight, the type creates strong vertical bands and a dark, continuous color; it looks best when allowed to breathe with generous tracking or at display sizes. Round forms stay controlled and squared, helping maintain a consistent, engineered feel across caps, lowercase, and figures.