Sans Normal Anbeg 1 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura BT' by Bitstream and 'Futura Now' and 'Futura Now Variable' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, infographics, clean, modern, friendly, neutral, functional, versatility, legibility, system design, neutral branding, geometric, rounded, crisp, open counters, even rhythm.
This sans serif has a geometric, rounded construction with smooth curves and straight-sided strokes that maintain an even thickness. Letterforms lean on circular bowls (notably in O/C/G and the numerals) paired with clean verticals, producing a steady, predictable rhythm. Terminals are mostly straight and crisp, with generous apertures in forms like C, S, and e that keep counters open at text sizes. Uppercase shapes feel broad and stable, while lowercase forms are compact and tidy, with simple, utilitarian details and consistent spacing.
It works well for interface typography, product copy, and general-purpose editorial text where clarity and consistency are priorities. The clean geometry and open counters also suit wayfinding and signage, as well as dashboards, infographics, and presentation layouts that mix text with numerals frequently.
The overall tone is modern and approachable, balancing a neutral, workhorse clarity with softly rounded geometry. It reads as professional rather than expressive, with a calm, contemporary presence suited to everyday interfaces and brand systems that want to feel clear and welcoming.
The design appears intended as a versatile geometric sans for broad, contemporary use—prioritizing legibility, even typographic color, and a restrained character that can adapt across digital and print applications.
The numerals follow the same circular logic as the letters, giving a cohesive typographic color in mixed alphanumeric settings. Round punctuation (such as the i/j dots) and smooth joins contribute to a polished, straightforward texture in running text.