Sans Superellipse Sokav 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Imago W1G' by Berthold (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, assertive, utilitarian, friendly, technical, impact, clarity, modernity, compactness, approachability, geometric, rounded, compact, blocky, clean.
A heavy, geometric sans with rounded-rectangle (superellipse) bowls and corners that stay consistent across the alphabet. Strokes are largely monolinear with minimal modulation, producing an even, solid color on the page. Proportions are compact with broad, squared curves (notably in C, G, O, and S), and terminals tend to finish bluntly rather than tapering. The lowercase is straightforward and sturdy, with simple joins and a compact, single-storey-style construction where applicable; counters are generous enough to remain open at display sizes. Numerals match the same rounded, blocky geometry and sit confidently with strong verticals and flat horizontals.
Best suited to headlines, logos, packaging, and signage where a compact, high-impact sans is needed. It also works well for UI banners, labels, and short paragraphs at larger sizes, where its solid texture and rounded geometry maintain clarity and personality.
The overall tone is contemporary and no-nonsense, with a confident, punchy presence. Rounded geometry softens the impact just enough to feel approachable rather than aggressive, lending a pragmatic, slightly tech-forward character.
The design appears intended to deliver a robust, contemporary sans that balances geometric precision with softened corners. Its consistent rounded-rectangle construction suggests an aim for strong recognition, efficient space usage, and reliable legibility in display-oriented applications.
In text, the face creates dense, high-impact lines and emphasizes word shapes through strong vertical rhythm and wide, rounded bowls. The squared-off curvature gives it a distinctive “soft-cornered industrial” look that reads particularly well at headline sizes.