Serif Normal Borah 6 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Custer' and 'Custer RE' by Font Bureau and 'Bogue' and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: headlines, editorial, packaging, posters, branding, traditional, confident, bookish, formal, authority, readability, warmth, heritage, bracketed, ball terminals, soft serif, sturdy, classic.
A sturdy serif with generously proportioned forms and a clear, confident color on the page. Strokes show moderate contrast with smooth transitions and pronounced, bracketed serifs that soften the joins rather than ending abruptly. Terminals often finish in rounded or teardrop-like shapes, giving the letters a slightly cushioned, friendly texture despite the strong weight. Counters are open and the rhythm is steady, supporting legibility in text while still reading as distinctly display-capable at larger sizes.
Well-suited to headlines, subheads, and editorial typography where a strong serif voice is needed. It can also work effectively in branding and packaging that call for a classic, trustworthy feel, and it holds up in short text passages where weight and clarity are priorities.
The overall tone feels traditional and editorial, with an old-style warmth conveyed through bracketing and rounded terminals. Its heavy presence reads confident and authoritative, suitable for settings that want classic credibility without appearing overly sharp or austere.
The design appears intended to deliver a classic serif reading experience with extra heft and a softened finish, balancing authority with approachability. Its rounded terminals and bracketed serifs suggest a focus on comfortable texture and clear word shapes for prominent typographic use.
Uppercase forms are broad and stable, while lowercase shapes keep familiar text-serf conventions and maintain consistent weight distribution across stems and bowls. Numerals are robust and highly visible, matching the letterforms’ rounded finishing details for a cohesive texture in mixed content.