Sans Normal Hilay 14 is a light, normal width, monoline, upright, normal x-height font.
Keywords: kids branding, packaging, posters, social graphics, headlines, friendly, playful, casual, approachable, hand-drawn, approachability, informality, simplicity, warmth, rounded, soft, open, informal, quirky.
A rounded, monoline sans with softly curved terminals and an even stroke color. Forms lean on circular bowls and gentle arcs, with simplified construction and slightly irregular, hand-drawn-like rhythm. Apertures are generally open, counters are roomy, and joins stay smooth rather than mechanical. Uppercase shapes are clean and simple; lowercase includes single-storey constructions (notably a and g), contributing to a relaxed, conversational texture in text.
Works well for short-to-medium copy where an informal, friendly voice is desired—such as children’s materials, packaging, posters, social media graphics, and approachable headline treatments. It can also suit UI labels or captions when a warm, non-corporate tone is appropriate.
The overall tone is warm and easygoing, with a playful, human feel that reads as friendly rather than formal. Its soft geometry and mild irregularities give it an approachable personality suited to casual messaging and lighthearted branding.
The design appears intended to provide a simple, rounded sans that feels hand-made and personable while staying legible and consistent across a full basic character set. Its softened terminals and open forms suggest an emphasis on friendliness and everyday readability over strict geometric precision.
In paragraph settings the spacing feels comfortable and the letterforms remain distinct, with rounded punctuation and numerals that match the same soft, monoline logic. The design avoids sharp corners and high contrast, keeping a consistent, gentle presence across caps, lowercase, and figures.