Slab Contrasted Erdu 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Orgon Slab' by Hoftype, 'CamingoSlab' by Jan Fromm, 'Pratt Nova' by Shinntype, and 'Bree Serif' and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial display, western, vintage, assertive, playful, posterish, display impact, retro branding, headline authority, thematic signage, chunky, blocky, bracketed, ink-trap hints, rounded joins.
A heavy, blocky slab serif with broad, rectangular serifs and subtly bracketed joins that soften the silhouette. Strokes show noticeable contrast for a slab style, with thick verticals and slightly lighter connecting strokes, giving counters a carved, sturdy feel. Terminals and corners are largely squared-off, but with gentle rounding in key curves and occasional notch-like cut-ins that add texture. The overall rhythm is tight and compact in word shapes, with sturdy proportions and strong, even color on the page.
Best suited to headlines and short display copy where its heavy slabs and textured details can be appreciated. It works particularly well for posters, product packaging, signage, and editorial features that want a vintage or Western-leaning tone. For long passages at small sizes, the dense weight and strong detailing may feel overpowering, so it’s most effective when used with ample spacing and scale.
The face projects a bold, old-fashioned confidence with a clear poster and display energy. Its slab structure and notched details evoke heritage sign painting and frontier-era headlines, while the rounded joins keep it friendly rather than severe. The result feels attention-grabbing, a bit theatrical, and distinctly nostalgic.
The design appears intended as a characterful display slab that combines strong, rectangular serifs with slightly refined contrast and decorative notches to create a memorable, heritage-tinged voice. It prioritizes impact and thematic flavor while keeping letterforms broadly familiar and readable in bold settings.
Letterforms maintain a consistent, engineered geometry across the set, with prominent slabs on capitals and similarly weighty, simplified shapes in lowercase. Numerals match the same chunky presence and read well at large sizes, reinforcing the font’s headline-first personality.